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Pricing and Performance Life insurance pricing and performance is based on a combination of factors, including
- company expenses
- mortality charges
- interest rates
Interest, which can be earned to support the policy, is the most important of these factors. Interest rates have been on a downward trend for two decades. Consequently, the performance of cash value life insurance policies has not met expectations. Few people understand just how poorly many policies in the market today are performing and what it would take to make them sound.
Policies issued three or more years ago may not be serving the client as well as today's products are able to. Life insurance policies need to be managed because of the dynamic nature of the market.
Life insurance is a financial instrument and like many other financial instruments, it very much needs to be reviewed and managed. An investor does not necessarily purchase a mutual fund or a stock and expect to own it forever. Companies change, philosophies change, needs change, advisors change, etc. Agents have a responsibility to their clients to provide periodic reviews of their policies, especially when they have reason to believe that better products have become available.
An Analogy If a 25 year old planned on a 10 percent average rate of return over forty years to fund a retirement account to $1,000,000 at age 65, he could determine that he needed to make a $2,054 annual deposit into the account. Now, if in reality he realized 8% on average over the forty years, his account would only grow to $574,674, not $1,000,000. In other words, the goal could not be attained because the retirement income flow would not last as long as planned. The same thing happens with the life insurance policy. If the assumed interest rate or dividend rate is not attained, the policy will not will not be able to self-fund the premiums as expected, or the premiums may escalate dramatically.
A Special Case In addition to purchasing any of the four types of insurance described above, insurance policies can, in certain situations, also be sold. This happens in the secondary market for life insurance where policy owners who are nearing their life expectancy can receive a cash payout “Life Settlement” over and above the cash value of their policy.
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