The American public has traditionally bought and sold assets such as real estate, equities and collectables. Purchase and sale of assets is based on the wants and needs of the client at the time of the transaction. Life insurance needs change over time, just like the need for any other asset. Until now life insurance has not been thought of as a marketable asset.

Until now, you could only sell your life insurance policy back to the carrier – for cash value, if any. That cartel is being broken up by the secondary market for life insurance. The value is now being determined by the free market, not by the carriers.